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Hasselblad Partners with Sony to Launch Luxury “Lunar” Mirrorless Camera; Plans Full-Frame DSLR in Next Year

HB Lunar Wooden Grip 3Views m 300x213
Link: PDN Pulse » Blog Archive » Hasselblad Partners with Sony to Launch Luxury “Lunar” Mirrorless Camera; Plans Full-Frame DSLR in Next Year

If you thought Hasselblad only designed medium-format cameras for professionals, you are mistaken. At a standing room only press conference at photokina in Germany today, the company announced it had formed a partnership with Sony and would begin producing an “ultimate luxury” mirrorless, interchangeable lens camera called Lunar.