Making Sense of Instagram’s Algorithm in 2019

How does Instagram’s algorithm choose what appears in your feed? While its precise operation is a closely-guarded secret, here’s what we do know.

via PDNPulse: https://pdnpulse.pdnonline.com/2019/05/making-sense-of-instagrams-algorithm-in-2019.html

While its specific operation is a closely-guarded secret, it’s not completely opaque. The social media scheduling tool HootSuite has published a detailed explanation of how it believes Instagram’s algorithm functions based on a briefing they’ve received from Instagram itself, plus their own research.