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Peabody, which launched a “Coal Cares” website to advertise the campaign, hoped to tackle the stigma associated with asthma by giving away a variety of colorful and hip inhalers to dignify the use of asthma medication.

“For kids who have no choice but to use an inhaler,” the website reads, “Coal Cares lets them inhale with pride.” Above all, the empathetic hearts behind the “Coal Cares” initiative are seeking to make what they have deemed “Asthma-Related Bullying (ARB)” a thing of the past.

Link: Yes Men hoax uses Twitter, Facebook to put Peabody Energy on the defensive | Poynter.

the post is gone, waiting for an update.

Why now after all these years like Deep Throat have I decided to reveal this information you ask? Well if you must know I narrowly avoided a head on crash returning from an assignment in Burma. Deep Mott got to thinking and I realized any day could be my last. So the hell with it, it’s time to let the cat out of the bag and in turn show you what goes in the bag when the cat isn’t in there

Link: On and Off Assignment by Justin Mott: Finally Revealed!!! What’s In My Camera Bag
via: duckrabbit


The belated trophy for best photo-related April Fool’s gag has to go to the RE-35. A digital cartridge for film cameras? It’s so brilliantly silly that it’s almost believable.

Link: B: RE-35 no longer available

“We assumed they would be upset about it,” said one of the anonymous pranksters in a telephone interview arranged by Mr. Gupta. “But we had no guess that they would go to the level of a lawsuit. It’s ridiculous and overblown. What we did is completely acceptable, as parody.”

Link: Koch Industries Quashes Global Warming Parody –

By the time the micro-blogging mischief was over, the North Korean tweets had ranted to its 10,000-plus Twitter followers about profligate nuclear weapons spending and lavish Kim Jong Il drinking parties – hosted “while 3 million people are starving and freezing to death.” A video also had been posted on North Korea’s official YouTube channel that showed a caricature of Kim Jong Eun driving in a luxury sports car, running over women and children on the side of the road.

Link: On N. Korean heir’s birthday, a rude cyber-greeting


It seems a bit strange to me that the media carefully warn about and label any content that involves sex, violence or strong language — but there’s no similar labelling system for, say, sloppy journalism and other questionable content.

I figured it was time to fix that, so I made some stickers. I’ve been putting them on copies of the free papers that I find on the London Underground. You might want to as well.

Link: Journalism Warning Labels « Tom Scott

via: Print your own journalism warning labels – Boing Boing

So I switched on LBC (a London talk radio station) where the topic was Gordon Brown’s alleged bad temper. I called up and got through almost instantly. “What do you want to talk about?” asked the LBC operator. Without time to think I replied, “Gordon Brown visited my place of work and lost his temper right in front of me”. Very soon I was on air, explaining how Gordon Brown had toured my workshop – a ‘lamination factory’ – and thrown a tangerine into one of the machines, breaking it, before calling a member of staff a ‘citric idiot’.  It was all I could think of at the time. A load of nonsense. But I was quite proud of the phrase, ‘citric idiot’.

Link: BBC – BBC Comedy Blog: Tangerinegate… by Robert Popper

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