Some Newspapers Shift Coverage After Tracking Readers Online – NYTimes.com

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Trent
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Some Newspapers, Tracking Readers Online, Shift Coverage

Because of technological advances, newspapers can make more scientific decisions about allocating their resources.

Link: http://www.nytimes.com/2010/09/06/business/media/06track.html?_r=1

Now, because of technology that can pinpoint what people online are viewing and commenting on, how much time they spend with an article and even how much money an article makes in advertising revenue, newspapers can make more scientific decisions about allocating their ever scarcer resources.