Photos From Kodak’s Picture Contests in the 1920s, ’30s and ’40s

An Amateur Snapshot of Kodak’s Early Days

It was, they said, “the largest prize contest in photographic history.” The Rush Rhees Library in Rochester, N.Y., houses a collection of photographs from the first-ever picture contest sponsored by the Eastman Kodak Company.

via Lens Blog: http://lens.blogs.nytimes.com/2012/03/02/an-amateur-snapshot-of-kodaks-early-days/?pagewanted=all

Kodak advertised aggressively for its 1929 picture contest, spending hundreds of thousands to encourage “fortunate amateurs” to take part. Nancy Martin, a University of Rochester archivist and Rochester Collections librarian, says she believes the first contest was the company’s effort to “start cameras working and keep them working.”