PDNPulse – Picapp, Making it Legal

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I’ve been playing around with the beta version of PicApp, a service that promises to let bloggers publish high-quality professional photos online for free. Bloggers do this anyway of course, but PicApp aims to make it legal. To start, PicApp has a deal with Getty Images to make Getty photos available through the service. Bloggers use a string of code to embed the image, a process familiar to anyone who has ever published a YouTube video. The photo appears with caption and credit information and contextual advertising.

Check it out here.