Fat vs Tall — Horizontal or Vertical: Which way should you shoot?

Horizontal photography and design is becoming more pervasive – and with good reason. It’s a trend that image makers should be paying close attention to.

via Chase Jarvis Photography: http://blog.chasejarvis.com/blog/2013/01/the-new-horizontal/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ChaseJarvis+%28Chase+Jarvis+Blog%29

I’m shooting more horizontals. I’m consuming more content in that orientation too. And, like any self-respecting geek obsessed with the underlying reason behind things, I wanted to know why.

I think I’ve figured it out.