Brand and Branding: Communicating You

—

by

Trent
in

Brand and Branding: Communicating You

By Deb Pang DavisType in any keyword combination of “branding” and “photographers” into Google and you’ll likely get results in the tens of thousands.Most of the results lead you to articles emphasizing the importance of a logo or a business card or some

via NPPA: https://nppa.org/page/brand-and-branding-communicating-you

Your brand is the sum of all the feelings, opinions and expectations others have about you — Good and Bad, Objective or  Subjective, Real or Imagined. Your brand is based on your audiences’ experience of you in any venue and from any source, direct or indirect.