21st Century Book Deal Hustle | A Photo Editor

21st Century Book Deal Hustle – A Photo Editor

Every era gets the catch phrase it deserves. Just think about “Where’s the beef?” Remember that cranky old lady on the Wendy’s commercials? Of course you do. That it happened during the 80’s, when actors like Stallone and Schwarzenegger were beef-caking u

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But then, ten minutes or so into the chat, the guys both started talking about how they got their most recent book deals. And neither of them had to put up any money for the production. They were giving me serious details. Inside information.