Did I Just Give My #Permission? The Hashtag as Consent | PhotoShelter Blog

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Did I Just Give My #Permission? The Hashtag as Consent – PhotoShelter Blog

The New York Times published an article about brands using user generated content (UGC) without explicit permission. When Shereen Way posted a photo of her daughter to Instagram with the hashtag #crocs, Crocs pulled the photo and posted it to their websit

via PhotoShelter Blog: http://blog.photoshelter.com/2015/09/did-i-just-give-my-permission-the-hashtag-as-consent/

Amateurs with small followings are generally thrilled for the exposure (and increase in followers) that reposting can bring. Established social media icons and photographers who use social media professionally are more likely to consider legal action. In other words, savvy brands don’t steal from professionals.