Working with film requires a disciplined, considered approach. “You can make all these decisions without the camera. And then take a picture of it.” says Magnum photographer Max Pinckers. “And for me that works because I can make my decision and stick with it.”
Offering 35 million images for “free” is not the reason Getty is suffering. It is not eating at their core customer base. They have yet to turn on the monetization faucet and when they do, a lot of people will be surprised at its returns.