In our recent guide to using Instagram hashtags made in collaboration with PhotoShelter (which you can download for free here) we emphasized the importance of using hashtags to help your work get seen by the right audiences. Following on from this we spoke with six photo editors who gave us insight into how they use Instagram to find and follow the ongoing work of emerging and established photographers.
Immerse yourself. Immerse yourself in photographs, in stories, in subjects. Most stories on the surface have already been done, but do not let that be discouraging. Make the story less about the poverty, the cancer, the autism and more about the people. Then you’ll have something truly genuine.