Eric Kim Proves the Value (and Fallacy) of SEO for Photographers

Eric Kim Proves the Value (and Fallacy) of SEO for Photographers – PhotoShelter Blog

In nearly every industry, the web has enabled a cadre of internet-famous individuals, who on the merits of their marketing prowess have gained massive followings without necessarily acquiring the skills that has traditionally defined an “expert.” At the s

via PhotoShelter Blog: https://blog.photoshelter.com/2017/05/eric-kim-proves-value-fallacy-seo-photographers/

At the surface, the phenomena seems entirely meritocratic – use hard work to circumvent the traditional gatekeepers, thereby building an audience that one can then monetize. But the insidious by-product is a “fake news” quality to the content. Should we believe and/or value the information?