Hasselblad X1D: A Medium Format MVP? – PhotoShelter Blog

In software design, there is a concept called the Minimum Viable Product (MVP). Instead of building a fully fledged app or website that might incorrectly anticipate a user’s need, the MVP model suggests that product designers should start with small set of features and use feedback to iterate quickly towards a more perfect product. It’s supposed to be a faster, cheaper and smarter way to develop a product.