Lensbaby releases Fisheye and Soft Focus Optics

Lensbaby releases Fisheye and Soft Focus Optics

Lensbaby has announced the addition of Fisheye and Soft Focus lenses to its Optic Swap system, offering focal lengths of 12mm and 50mm respectively. Both are compatible with Lensbaby’s Composer and Muse body units, and Soft Focus can also be used with t

via DPReview: http://www.dpreview.com/news/0910/09102201lensbabynewoptics.asp

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