From the New York Times:
Winn didn’t take that advice — at first. There was nothing cute or campy about Nagin’s remarks, and the hurricane was a deadly tragedy, not a pop-culture moment. Winn had friends who had lost everything. He understood Nagin’s tone. “That’s kind of how I felt,” he says. Gradually, however, his thinking changed. Da Mayor in Your Pocket (“da” instead of “the” to reflect a local accent) became commercially available several months ago, emitting sound bites from that Nagin interview like “This is a national disaster,” “You gotta be kiddin’ me” and several that can’t be printed here. Thousands have been sold. Nagin himself held one up in a speech during the New Orleans mayoral election (which he eventually won, last month).