Today’s media is ruled by a handful of corporations with enormous market power. One thing that makes these companies so valuable is how few people they employ, relatively speaking, for each dollar earned. A New York Times analysis last year found that Facebook makes just a hair under $635,000 in profit for each of its 25,000 employees. Alphabet, Google’s parent company, makes about $158,000 per worker. (At Walmart, it’s $4,288.) These calculations often get spun as representing a victory for automation and algorithms—machines, rather than humans, creating value. But the truth is, these media companies have billions of people working for them—they’re just not on staff. Whenever you post a photo on Instagram, write an Amazon review, or skim through complaints about potholes on your neighborhood’s Facebook group, you’re helping generate profit for the world’s richest corporations. A growing movement is making the case that you ought to get paid for it.