Rob Walker – Consumed – Marketing and Advertising – Yo Gabba Gabba – Nickelodeon – Television – New York Times: “With a host in a crazy orange outfit called DJ Lance Rock (‘equal parts Jimmie Walker and Bootsy Collins’ as OC Weekly put it), ‘Yo Gabba Gabba!’ stars five cute creatures and features dancing children, animation and upbeat messages in a somewhat campy and surreal setting. If the title reminds you of, say, ‘Yo! MTV Raps’ and the Ramones’ chant ‘Gabba gabba hey,’ that may not be a coincidence. The show was created by Christian Jacobs and Scott Schultz; each has young children and each is in his mid-30s. ‘They were thinking, What would inspire our generation of dads?’ Rivkin says. The answer included recurring segments in which rapper Biz Markie offers kids a human-beatbox rhythm of the day and Mark Mothersbaugh, a founder of Devo who also composed the music for ‘Rugrats,’ gives drawing lessons. Musical guests have included current indie rock heroes like the Shins and Cornelius.”