Seeing Red

Working with video expert Jerome Thelia, David McClain had been using a Panasonic AG-HVX200 to create unique mixed-media spots for his clients that blended high-resolution still pictures with the motion and clarity of high-definition video. When the Red One came along, McLain saw it as the next evolutionary step in his Merge concept.

“There’s so much cynicism in photography now because it’s all changing and you can either run from change and stick your head in the sand or you can embrace it.” McLain says. “To me, Red seemed like the perfect tool to embrace change and that’s what Merge was all about.”

Check it out here.