Flash photography: the Heat portraits

You could be forgiven for thinking Heat magazine is all sweat patches, cellulite and beer bellies. But it has also published some of the most inventive celebrity portraits of the past decade

via the Guardian: http://www.guardian.co.uk/lifeandstyle/2009/nov/22/heat-magazine-celebrity-portraits

Ellis Parrinder, a regular Observer photographer, started his career working for the magazine and admits he was shocked by how game the subjects were. “I’d go to shoots thinking, ‘She’s not going to do that is she?’ But they always did. It set me up to be the photographer I am now. If you’ve photographed someone dressed as hamburger then you can photograph people doing anything.”