The Online Photographer: The Revenge of the Bean Counters

I can tell you why the “frugal” Time cover written up in the previous post was such a bad harbinger for our industry. The going rate for a Time cover shoot—just the shoot, regardless of whether it was published or not—used to be $4,000 plus expenses. That was the flat fee—for Dirck Halstead, David Byrne, or even Andy Warhol. Of course, that doesn’t mean you couldn’t get as creative with your expenses as you could with the actual imagery!