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via Time: http://lightbox.time.com/2011/03/29/emphas-is-crowdfunding-for-photojournalists-from-the-series-photojournalism-at-the-crossroads/#1

Online crowdfunding has proven to be a popular and viable means of financially supporting creative projects. Sites like Kickstarter.com have enabled individuals to appeal directly to an audience and realize a range of ideas that otherwise would have had limited chances of getting off the ground. But there hadn’t been a site for photojournalism until now.