Nik announces photo editing app for iPad

In my opinion it’s that realism that you can create, real moments and authenticity. It comes from your taste in wardrobe, people, props, clothes, locations. Everything is about your taste, and how you see. Then that all goes into that picture and into that set. You’re creating an action, and a theme, and a story. And then you’re shooting it. And then you’re snapping that camera at the right moment, or a series of moments and then you’re coming back and editing, I think editing is a big part of it as well. I would say the key to my style of photography is me feeling that moment.