Newspapers should jettison (most of) their web video efforts

Newspapers should take a hard look at* their largely feeble attempts to draw readers with web video. It’s a misuse of their shrunken resources. It’s not working. Though visits to newspa…

via Internet Revolution, J-School Evolution: http://jrnteaching.wordpress.com/2011/09/23/newspapers-should-jettison-most-of-their-web-video-efforts/

Newspapers should give up their largely feeble attempts to draw readers with web video. It’s a misuse of their shrunken resources. It’s not working. Though visits to newspaper websites keep growing, a small minority of visitors watches videos there.