Maurizio Cattelan’s Toilet Paper

On opening night of the Maurizio Cattelan retrospective at the Guggenheim (read Peter Schjeldahl’s review of the show), a Hummer stretch limo with the words “TOILET PAPER” printed on the side was not-so-discreetly parked outside the museum. The insignia referred to Toilet Paper magazine, a bi-annual, picture-based publication co-created by Cattelan and the photographer Pierpaolo Ferrari.