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The problem here is that using a Hipstamatic/Instagram app is not at all “a different aesthetic than people are used to seeing” - everybody and their grandmother are now using those apps or filters. On top of that, these apps mimic old film cameras. So it’s not a different aesthetic at all - it’s a trendy aesthetic. In fact it’s so trendy and popular that Facebook just paid $1b to buy Instagram - a site centering on those kinds of images!