Lomography and the ‘Analogue Future’

Matthias Fiegl, one of the original founders of the 20-year-old, pinhole- and fisheye-loving, Vienna-based company, recently visited New York City. He sat down with LightBox at the company’s Greenwich Village store— where signs proclaim the “prophecies of the analogue future” and the walls are papered with photographs—to discuss why its competitor’s success is good for business.

“People have tried out filters on Instagram and now they want to do the real thing,” says Fiegl. “We hear that all the time in the shop.”