—
by
Read the latest stories about LightBox on Time
via Time: http://lightbox.time.com/2014/02/19/art-of-cinemagraph/
These aren’t your ordinary GIFs. The cinemagraph is a medium pioneered (and named) by husband and wife team Jamie Beck and Kevin Burg in which individual instants of motion are isolated against a static image. This dichotomy creates moments that are quiet and contemplative, elevating the humble GIF into something much more refined.