The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google | The Overspill: when there’s more that I want to say

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The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google

The thing about print adverts was that they stayed where they were. Photo by Bethan on Flickr. TL:DR: when Apple’s iOS 9 comes out in September, there’s going to be a dramatic uptake of…

via The Overspill: when there’s more that I want to say: https://theoverspill.wordpress.com/2015/07/30/the-adblocking-revolution-is-months-away-with-ios-9-with-trouble-for-advertisers-publishers-and-google/

That’s where we’re at: websites are getting overloaded with ads, beacons, trackers and scripts that are all scrambling over each other in their attempt to squeeze the last bit of information about us from every page.

But nobody asked us, the readers, along the way whether that was OK. And now, people are deciding that it’s not OK.