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The next battle for viewers attention might be in the next visual content format. Facebook is ready…more than ready
via Kaptur: http://kaptur.co/facebook-and-visual-content-whatever-the-format/
With Apple, Facebook sees an opportunity to become the first territory for what could become a hugely successfully file format. Apple’s Live photo, a mix of stills and video, activated via touch, is perfect for the mobile experience ( key to Facebook development).