For News Outlets Squeezed From the Middle, It’s Bend or Bust
Traditional media companies face the increasingly daunting task of hooking already-inundated audiences, but they also have more tools than ever to lure them.
These days, however, news articles — be they about war, voting rights, the arts or immigration policy — increasingly inhabit social media feeds like the frighteningly dominant one that Facebook runs. They are competing for attention against zany kitchen experiments; your friend’s daughter’s bat mitzvah; and that wild video of a train whipping through a ridiculously narrow alleyway in India