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Whoa. We got our hands on a sneak peek of Hasselblad’s major announcement one day early. Thanks to a source, we now know that the camera will be the
via PetaPixel: http://petapixel.com/2016/06/21/hasselblad-x1d-leaked-worlds-first-medium-format-mirrorless-camera/
Previous rumors stated the camera would have a built-in viewfinder, and that’s confirmed in these leaked photos. Other rumored specs were a 50-megapixel sensor (which makes sense now) and the fact that the camera was to be mirrorless (also confirmed now).