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Apple is ready to replace the JPEG format but Google might spoil the party
via Kaptur: http://kaptur.co/the-battle-of-the-photo-formats/
Hidden deep inside Apple’s WWDC 17 was an announcement that made little waves but that might have great repercussion: In their OS11 release, the Cupertino company plans to store images using their new HEIF format rather the almighty JPEG. The reason? HEIF compression takes half the space of the JPEG compression, suddenly doubling storage for photos.