New Initiative Created by Jill Greenberg Seeks Gender Parity in Advertising Photography | PDNPulse

Photographer Jill Greenberg has launched an online directory in an effort to promote women photographers for advertising jobs, film and television key art, and magazine covers. Called Alreadymade, the platform serves as a resource for clients looking to hire experienced women photographers. To be included on the site, photographers have to have shot at least three ad campaigns, and have handled productions with budgets north of $125,000. Forty-nine women photographers are now listed on Alreadymade, and Greenberg says she plans to continue adding to the list.