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2018 is turning out to be the year of the mirrorless camera. After answering the Nikon Z and Canon R mirrorless camera announcements with the X-T3,
via PetaPixel: https://petapixel.com/2018/09/10/fujifilm-gfx-50r-leaks-the-cheapest-digital-medium-format-ever/
Photo Rumors is hearing that the price of the camera will be around $3,600. It suggests that the rumored price discrepancy could be explained by the price tag with and without a bundled kit lens.