Trey Ratcliff Wrote a Book Exposing How People Cheat at Instagram

Brands spent an estimated $2 billion on marketing through Instagram “influencers” in 2017, and that number is expected to balloon to $10 billion by 2020. The game has become so lucrative that many people are finding all kinds of ways to fake influence in order to reap the rewards. Popular photographer Trey Ratcliff has written a new book that exposes these “cunning tricks.”