The ubertification of photography – Kaptur

On one side, companies who need pictures made.  One the other, freelancing photographers who need money. Meero, as a platform, arranges for them to meet, handles the transaction, and gets a cut. Reminds you of something? Yes, Uber, AirBnB, Fiverr,  eBay, and other companies classified under the Gig economy work the same way. The most hyped are those, like Meero, who actually do not own or create anything but are the technological equivalent of a middle man. No significant capital investment and minimum employee count grants them the agility to scale rapidly with minimum cost — just a platform where buyers and sellers meet.