Adobe Wants to Help Authenticate Your Photos. What Should Photographers Think? - PhotoShelter Blog
At Adobe MAX 2019, Chief Product Officer Scott Belsky announced the Content Authenticity Initiative – a nascent and ambiguously defined way for attribution to travel with an image and allow consumers to know, in the words of Adobe VP Dana Rao, that “the c
Adobe’s motivation for addressing this problem seems sincere, and they undoubtedly have many smart people thinking about the issue. Hopefully they will be able to persuade a critical mass of companies to join the initiative and develop and deploy the technologies needed to make it a success.