Among the professions that people love to hate, salesman ranks pretty high. But the art of the sale has come a long way from the days of Willy Loman, slick hair, and shiny suits. Less than upright business practices have been replaced with savvy research, strong negotiation skills, product expertise, and lasting relationships built around honesty, trust and outstanding customer service (ok, most of the time). These are skills that any business owner, and that includes photographers, is capable of developing and the reason why no one should shy away from taking a proactive approach to sales.
