Getting creative to fund and engage audiences on under-reported stories

“It’s difficult to say, ‘I want to change X number of minds on this issue or make a certain group of people think differently about an issue…I just think about making good work on issues that I’m interested in and then trying to get that work in publications that have a big audience. At the end of the day, if that’s happening, I have a small part in adding to the rising media dialogue about global environmental issues.”