A Photo Editor – Ad Agency Guide To Photography Usage Terms

Ad Agency Guide To Photography Usage Terms – A Photo Editor

BASIC INFORMATION With the current US copyright laws as they are applied now, artists own all rights to their created images and sell/transfer rights to agencies and their clients. All questionable negotiations have historically defaulted in favor of the

via A Photo Editor: http://www.aphotoeditor.com/2010/02/05/ad-agency-guide-to-photography-usage-terms/

With the current US copyright laws as they are applied now, artists own all rights to their created images and sell/transfer rights to agencies and their clients. All questionable negotiations have historically defaulted in favor of the artist. Technically, even minor modification of the art requires the artists’ permission. You are RENTING, not buying an image unless explicitly stated on the contract.