Yes Men hoax uses Twitter, Facebook to put Big Coal on the defensive

Peabody, which launched a “Coal Cares” website to advertise the campaign, hoped to tackle the stigma associated with asthma by giving away a variety of colorful and hip inhalers to dignify the use of asthma medication.

“For kids who have no choice but to use an inhaler,” the website reads, “Coal Cares lets them inhale with pride.” Above all, the empathetic hearts behind the “Coal Cares” initiative are seeking to make what they have deemed “Asthma-Related Bullying (ARB)” a thing of the past.

Link: Yes Men hoax uses Twitter, Facebook to put Peabody Energy on the defensive | Poynter.