Is This Place Great or What?

Ulrich retail 1

Brian Ulrich began his Copia project in response to George W. Bush’s appeal to Americans in the weeks after 9/11 to shop and spend as a patriotic activity, but it developed into something much more far-reaching. The result of a decade’s work, Copia is a project that has grown organically out of its earliest premises. The work examines retail consumerism’s material and cultural legacies and has been shrewdly executed and edited as Is This Place Great or What?, published by Aperture with the Cleveland Museum of Art, where a selection of images from the project is exhibited until 26 February 2012.