A Closer Look — Is This Place Great Or What

From Aperture and The Cleveland Museum of Art, Is This Place Great Or What by Brian Ulrich is the publication of his ten-year Copia project, documenting the consumer-centric atmosphere of contemporary America. The project grew from Ulrich’s curiosity at whether the 9-11 request of George W. Bush for Americans go out and shop to support the country was truly taken to heart. As economic turmoil overtook the country, it was clear that what Ulrich was documenting was a massive story. Separated into three sections, Is This Place Great Or What is a triptych of the collapsing American consumer system.