Polaroid Brings Back Large Format Instant Film

20120822 lens 8x10 slide 0O3D custom1
Link: Polaroid Brings Back Large Format Instant Film – NYTimes.com

In the world of photography, innovation has a shelf life. By 2008, some 60 years after Edwin Land’s invention of the Polaroid camera, analog photography had been usurped by the power of the digital age. The shuttering of instant film production left a community of Polaroid enthusiasts and professional photographers with uncertain futures: Would instant film ever be produced again? Could Polaroid be resurrected?

Four years after the end of that era, a passionate group of instant film fans — under the title of the Impossible Project — have worked hard to create another era. On Thursday, Impossible will take the next step toward reclaiming the photography of the analog age, exhibiting the first images of a new large-format line of instant film in the group’s New York City space. After more than four years, the world of photography will get their first look at the new 8-by-10.