The true reason behind Instagram’s decision to break the frame – Kaptur

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The true reason behind Instagram’s decision to break the frame – Kaptur

Instagram had to crack the restrictive barriers of its iconic square format so it can benefit from the latest trend: vertical videos

via Kaptur: http://kaptur.co/the-true-reason-behind-instagrams-decision-to-break-the-frame/

Numbers speak: 1 in 5 images posted on the photo sharing platform had whitespace around it because the image was captured with another app that didn’t have these restrictions. That’s 14 million whitespaces a day