Trust in photography is eroding as tech makes it easier to alter images. We spoke with the CEO of TruePic, a company offering an innovative solution :
With each iteration of Photoshop, it is easier and easier to alter images, making it impossible to spot the alterations. Soon, with AI generated images taking over in many fields, it will be impossible to trust if an image is an actual photograph or a complete fabrication. Photography is in danger of losing its essential tie to reality and truth. Enters TruePic. With an array of patented technologies, the company offers a solid counterbalance to this seemingly unstoppable wave of reality-altering technologies. It certifies that a photograph is 100% original and has not been tampered with. We spoke with CEO Jeff McGregor to learn more:
In the days following the announcement of the World Press Photo of the Year there's been quite a discussion going on in cyberspace about post-processing of news images, and how far is too far given the ethics of reportage and today's digital photography.