Lens Rentals | Blog

Lens Rentals | Blog

Since its introduction 1950, Photokina has taken the title as the largest trade show related to photography in the world. This biennially held trade show takes place every two years in Cologne, Germany and brings in nearly 200,000 people for each event. With it transitioning to an annual show starting next year, many have said that this year was the last year of Photokina in its glory. And perhaps as that last biennially, brands from all areas of the photography industry took this past week as an opportunity to show their cards, and give us some pretty incredible product announcements to be trickled out in the next six months or so.