Brands spent an estimated $2 billion on marketing through Instagram "influencers" in 2017, and that number is expected to balloon to $10 billion by 2020.
Brands spent an estimated $2 billion on marketing through Instagram “influencers” in 2017, and that number is expected to balloon to $10 billion by 2020. The game has become so lucrative that many people are finding all kinds of ways to fake influence in order to reap the rewards. Popular photographer Trey Ratcliff has written a new book that exposes these “cunning tricks.”
Todd Welvaert and Paul Colletti return to the podcast to discuss the scandal surrounding famous photographer Steve McCurry his altered images. Steve McCurry is world renowned for his National Geographic cover - 'Afghan Girl’. The three of us had admired McCurry for years so we disappointed to learn but the And it turns out he - or someone who works for him - faked the content of some of his photos. The resulting fallout has sparked a debate on the internet about photo ethics and the wider implications.
However, Newsweek’s objective in running the cropped version was to illustrate its editorial point of view, which could only have been done by shifting the content of the image so that readers just saw what the editors wanted them to see. This radical alteration is photo fakery. Newsweek’s choice to run my picture as a political cartoon not only embarrassed and humiliated me and ridiculed the subject of the picture, but it ultimately denigrated my profession.