The only answer to fighting deepfakes is to fight it at its root. And the technology for that already exists...
Certified trust will soon become the most important value for visual content. Trust that images or videos are not altered in any way that could deceive the viewer. No fake images or montage, no biased alterations. By imposing accountability, the lines between deception and truthfulness would be clearly defined. And moral responsibility reestablish. That is the only way to combat deepfakes.
CLICK NOTE: I found a lot of these winners to appear highly ‘Shopped. Can someone please explain to me how the clouds in this National Geographic International Photography Contest winning photograph are true reflections? Sure looks like a hideous photoshop job to me.
These shallow waters are mainly famous for flamingos at Nal Sarovar near Ahmedabad, Gujarat, India. The picture shows the reflection of clouds on water.